Sponsorship Opportunities

Roller derby’s unique amateur sports model has fostered an explosion in the sport’s global popularity; currently there are over 450 leagues across 11 countries around the world. Now is the time to cement a partnership with this high-profile sport that Bob Dotson of NBC Nightly News has called “the fastest growing sport in America.” With a rapidly growing international membership, WFTDA is available to leverage the fans and athletes in this explosive movement.

Partnerships and advertising relationships with the WFTDA are available, including brand alignment, event sponsorship, presence at local bouts, and web opportunities. We invite you to get creative and work with us to develop a roller derby campaign that is as hard-hitting and cutting edge as the WFTDA. Flat-track roller derby has captured the hearts and minds of a highly sought-after demographic. With an intense dedication to the excitement of flat-track derby, and the “work hard, play hard” ethic of extreme sports, roller derby fans and athletes alike are the audience you’ve been seeking.

Roller Derby’s Explosive Global Growth Rates

  • Women’s flat track roller derby leagues in 2001: 1
  • Women’s flat track roller derby leagues in 2005: 50
  • Women’s flat track roller derby leagues in 2010: 470 and counting!
  • WFTDA Member Leagues: 78, representing 41 states and provinces
  • WFTDA-affiliated “apprentice” leagues: 34, representing 22 states and provinces

Who Attends a Roller Derby Bout

According to a 2010 survey conducted online by the WFTDA over the course of four weeks, with 9,781 respondents, fans are…

Gender

Gender Demographic Chart Slightly skewed toward a female audience: 59% female, 41% male

Age

Age Demographic Chart Young, with 41% between 25 and 34 years old (and an additional 41% between 35 and 54 years old)

Sexual Orientation

Sexual Orientation Demographic Chart About 80% of fans identify as straight; the remaining identify as gay, lesbian, bisexual or other

Marital Status

Marital Status Demographic Chart 37% are single, 37% are married, and 16% live with a partner

Education Level

Education Level Demographic Chart 91% have at least some college education

Household Income

Household Income Demographic Chart Even distribution of household incomes, with most falling between $35,000 and $75,000 per year


Two thirds of all fans know the businesses that support their local derby league, and nearly 90% hold a favorable opinion of these businesses as a result. Over 60% have patronized businesses that sponsor their local league. Devoted derby fans make even more of an effort to support sponsoring businesses—84% know who the sponsors are and almost 80% have patronized those businesses.

Don’t miss the opportunity to partner with women’s flat track roller derby while the sport is young and growing. For more information on sponsorship opportunities, or for more a more complete demographic profile of WFTDA skaters and fans, contact sponsorship@wftda.com.

Real. Strong. Athletic. Revolutionary.